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Better Website, Better Business
When it comes to website design, it only takes about two-tenths of a second for someone to develop a first impression. Two-tenths? It doesn’t seem like much, but that’s all the time a visitor needs to...
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What Does Design Have to Do with PR, Anyway?
In a fast-paced world of pitch writing and pitch pitching, the field of public relations may seem design-averse, especially when compared to its counterpart — advertising. Being an on-and-off designer...
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3 Tips for Effective Visual Content Marketing Design
Visual content is here to stay. According to Search Engine Journal, 53 percent of marketers said they published content containing images between 91 and 100% of the time in 2016, up from 40.5 percent...
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Why Your Public Relations Message Needs a Well-Designed Infographic
It happens every day in the world of PR: A blog, press release or article is finally ready to be submitted to an editor, posted to social media or company website. Hours have been spent getting the...
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Website Development and the Almighty Site Map
Our agency’s specialty is public relations, but we also do a lot of graphic work – from logos to ads to brochures to websites. Whatever we do, we focus on excellent, compelling writing that is...
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PR Traits Designed for Success with Graphics
As PR pros we spend the majority of our time finding the right words to tell the best stories. Press releases, pitches, blog posts, award applications – they are all primarily dependent on the written...
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3 Technology Trends for PR Pros to Watch in 2018
Public relations is constantly evolving – from the introduction of the internet to the rise of social media, our industry must frequently adapt to new innovations. Fortunately, new technologies and...
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Not a Designer? You Can Still Create Compelling Social Media Graphics
Historically, much of public relations has orbited around written word. PR professionals are used to churning out hundreds to thousands of words every day through crafting press releases, social media...
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3 Design Skills that Every PR Professional Should Have
Most public relations professionals are writers by trade, but in the increasingly digital world, graphic design has become a relevant and useful skill. You need to have an eye for what photos and...
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6 Fundamentals of an Effective Marketing Video
Regardless of the industry, good visuals are essential for any online marketing campaign. However, static photos are a thing of the past. With the advent of gifs, streaming and video platforms and...
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