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Why Brochure Design Is Like a Grocery Store
There are so many different types of brochures. Some are standard, like the 4×9 size you see in racks, or 8.5×11, because that’s the same size as regular paper. Some are square, or horizontal, or even...
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Does Design Matter in Public Relations?
Image courtesy of Stuart Miles | FreeDigitalPhotos.net As a PR firm most of what we do is content-driven. From traditional press releases to advertising copy to website verbiage to a Facebook post – we...
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Using Paper Texture to Tell Your Story
I love my iPad. It’s one of my favorite and most useful Christmas gifts ever. I love its beautiful retina display, the multiple apps, the myriad capabilities like taking notes, reading books, playing...
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Pushups for Your Brand
Consistency is everything. It’s a mantra that has been applied to parenting, sleep patterns, pushups, product design, and everything in-between. Today, for the purpose of this blog, it’s the perfect...
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The Color of Money: Choosing Hues for Your Marketing Collateral
Color choices for marketing collateral are often the most subjective decisions clients make. We have learned to simply ask what people like and go with it, because this decision is often not subject to...
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Defining Buyer Personas
I got behind on my blogging recently. One reason for that is because I’ve been very involved in our recent move to our awesome new space in East Nashville. Another reason is simply because I have had...
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Photography Composition 101
This image demonstrates the rule of thirds –plus it fills the frame. I have been taking a photography class this last semester and have enjoyed it more than I anticipated. I finally get things like...
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What Does a Logo Do Anyway?
Recently, I had the privilege to help teach a local college design class about the role of a logo. We had a good discussion, and I thought it would be fun to share an overview. The first question to...
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Design Fundamentals
I’ve written before about how design is important even in a firm like ours that focuses on public relations, content and inbound marketing. I thought I would expand on that a little and offer a few...
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Marketing Resources at Your Fingertips
I know many people today don’t remember Life Before Internet, but I sure do. And I very much prefer life with the interwebs. While I think we allow ourselves to bury our heads in our phones sometimes...
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Design 101: Fundamentals for Beginners
Design matters, y’all. In the culinary world, they say “you eat with your eyes first,” and that same principle applies to visual marketing content. Before anyone reads the text in your email,...
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Acing Aesthetic
While the vast majority of work associated with public relations is content-driven, don’t underestimate the importance of visuals. For someone to feel an emotional connection with a business, it takes...
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Designing a Logo That Works for Print and Promotional Marketing
Photo courtesy of Pexels.com Creating a logo for your business is exciting, especially when you’re someone who’s inspired by the blank slate before you. But just as there are many things a business...
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Better Website, Better Business
When it comes to website design, it only takes about two-tenths of a second for someone to develop a first impression. Two-tenths? It doesn’t seem like much, but that’s all the time a visitor needs to...
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What Does Design Have to Do with PR, Anyway?
In a fast-paced world of pitch writing and pitch pitching, the field of public relations may seem design-averse, especially when compared to its counterpart — advertising. Being an on-and-off designer...
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3 Tips for Effective Visual Content Marketing Design
Visual content is here to stay. According to Search Engine Journal, 53 percent of marketers said they published content containing images between 91 and 100% of the time in 2016, up from 40.5 percent...
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Why Your Public Relations Message Needs a Well-Designed Infographic
It happens every day in the world of PR: A blog, press release or article is finally ready to be submitted to an editor, posted to social media or company website. Hours have been spent getting the...
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Website Development and the Almighty Site Map
Our agency’s specialty is public relations, but we also do a lot of graphic work – from logos to ads to brochures to websites. Whatever we do, we focus on excellent, compelling writing that is...
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PR Traits Designed for Success with Graphics
As PR pros we spend the majority of our time finding the right words to tell the best stories. Press releases, pitches, blog posts, award applications – they are all primarily dependent on the written...
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3 Technology Trends for PR Pros to Watch in 2018
Public relations is constantly evolving – from the introduction of the internet to the rise of social media, our industry must frequently adapt to new innovations. Fortunately, new technologies and...
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