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Not a Designer? You Can Still Create Compelling Social Media Graphics

Historically, much of public relations has orbited around written word. PR professionals are used to churning out hundreds to thousands of words every day through crafting press releases, social media...

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3 Design Skills that Every PR Professional Should Have

Most public relations professionals are writers by trade, but in the increasingly digital world, graphic design has become a relevant and useful skill. You need to have an eye for what photos and...

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6 Fundamentals of an Effective Marketing Video

Regardless of the industry,  good visuals are essential for any online marketing campaign. However, static photos are a thing of the past. With the advent of gifs, streaming and video platforms and...

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